Material Kitchen
As the Social Media + Content Marketing Associate at Material Kitchen, Emily audited multi-channel paid and organic social media accounts, identifying opportunities for optimization and growth. Based on her findings, she built and implemented a social media strategy balancing education, inspiration, and conversions—guiding the brand’s audience from discovery to conversion.
Emily took her findings and produced, filmed, and edited short and long-form paid and organic social videos across Meta, TikTok, and YouTube; and serves as the brand’s go-to editor for video on social.
TikTok Paid Ads - MK Free Board
A series of 3 sets of A/B test vidoes Emily produced, filmed, and edited for the brand’s new MK Free Board, used on a paid TikTok campaign.
Stoveside Series
An organic social campaign edited by Emily.
Below you’ll find two teaser videos for the full-video launch for IG/TikTok, 2 long-format videos for YouTube/IG, and a follow-up salting tip for IG/TikTok.